Staying in shape and eating healthy are at the top of many people’s New Year’s resolutions. Even if you’re already exercising and following a solid nutrition plan, the new year might be the perfect time to set new fitness goals or try a new plan. To help you get started on your health journey in 2024, we’ve compiled a list of the best New Year’s fitness deals.
We’ll be updating this page frequently as we gather more information about the New Year’s sales, so be sure to bookmark it and check back often so you don’t miss out on any deals.
2024 New Year Fitness Picks Sale
nordic track
Last year, NordicTrack offered up to $500 off cardio equipment
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tone
Last year, Tonal offered a 90-day free trial for any product purchased before the end of January. If you don’t like it, you can return it and get a full refund.
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Best New Year’s Sales on Aerobics Equipment
The New Year is a popular time to buy the best cardio equipment, as many people are eager to start or re-establish healthy habits. Luckily, cardio equipment brands are offering great deals on rowing machines, ellipticals, treadmills, exercise bikes, and more to make it easier on your wallet.
- boating: Last year, Aviron offered subscribers $300 off its Impact and Strong Series boats
- carroll bike: $250 off last New Year’s CAROL bikes
- echelon: Last year, Echelon offered up to 20% off all connected and strength training equipment, plus free shipping
- horizon fitness: Horizon is offering huge savings of up to $1,000 on cardio equipment in the new year of 2023
- Hydro: Save up to $300 on rowers and rowing packages through January 9, 2023, plus free standard shipping on Hydrow
- Life fitness: Strength and cardio equipment discounted up to 50% last year
- nordic track: Save up to $500 on last year’s cardio equipment
- Shi Wen: Last year, all exercise bike buyers saved up to $200 and got free shipping
- only: Some treadmills were discounted last year
New Year’s Best Sales in Strength Equipment
Excited to lift some big weights and set personal records in the new year? Check out the deals below on some of our favorite strength equipment brands.
- steel bell: Last year, the Bells of Steel website saw discounts of up to 40% on select items
- american power: Last year, shoppers received a free barbell or a free dip handle accessory for X-Series models with any MyRack purchase
- fringe movement: For 2023, Fringe Sport is offering 5% off all purchases between December 26th and January 2nd, and 10% off all fitness packages starting January 2nd
- PRx Performance: The brand last year offered 10% off orders of $1,750 or more
- Represents fitness: Last year, REP offered great deals on select items, and we hope to see the same this year. Plus, you can always check out our REP Fitness discount codes page for other ways to save.
- Rogue Fitness: Gearing up for 2023, Rogue is offering daily deals, HUNDO pricing, free shipping, and more
- titan fitness: Last year, we saw multiple flash sales, including up to $200 off strength training equipment
Best New Year Sales for Smart Home Fitness Equipment
Smart home fitness equipment can be a great solution for those with limited space, as it allows you to use features such as automatic weight adjustment in a compact device. But it can cost more than a top-shelf barbell and squat rack combined, so it’s usually worth waiting for the holiday sales.
- tone: Last year, as of January 31st, you could try Tonal for free for 90 days. If you’re not satisfied, you can return it within 90 days of installation for a full refund.
The Best New Year’s Sales on Supplements and Nutritional Products
A healthy lifestyle requires more than just exercising. Whether you want to lose weight or build muscle, proper diet is also essential. Products like protein powder can help achieve both goals, and we’ve rounded up the best New Year’s supplement deals from the brands we trust most.
- surprise: Last year, this brand was offering 20% off my favorite pre-workout products through January 31 with code NEWME20
- muscle protein: Last year, My Protein offered 50% off hundreds of items and 30% off all other items with code SAVE30
Best New Year’s Sales on Fitness Clothing
I almost always wear leggings and activewear, so I’m always on the lookout for deals on activewear. We’re still waiting to see what sales are happening in 2024, but here are some of the sales we saw from popular clothing brands last year.
- Adidas: Adidas offered up to 60% off clothing, shoes and accessories last year
- Colombia: Up to 60% off selected items from last year
- allegory: Last year, new VIP members could enjoy 70% discount on all products
- lululemon: The popular fitness and lifestyle apparel brand for men and women last year offered discounts on shorts, leggings and more
- Nike: Last year, shoppers could get an extra 20% off select sale styles with code CHEERS
- Reebok: Reebok had a year-end sale last year, use code EOSS to get an extra 50% off
How to Find the Best New Year’s Fitness Sales
Consider your must-have features and set a budget
From personal experience, I know how easy it is to spend a fortune on exercise equipment. I think it’s worth investing in items that will improve your health and wellness, but I also recognize the importance of saving money.
Doing some research in the weeks leading up to New Year’s Day will give you a good idea of how much various fitness equipment costs and what you can get for it. For example, you can spend more than $2,000 on a rowing machine that has a touch-screen display and the ability to live stream classes. Or, for less than $500, you can buy a model with a simple screen that can track some basic performance metrics.
Once you decide which features are most important to you, you can decide how much you’re willing to spend to get all the features you want in your device – just make sure to stick to your budget! If you’re struggling to find equipment within your price range, check out our guide to the best budget home fitness equipment.
Check pricing history
As someone who loves shopping, I’ve become familiar with the (sometimes underhanded) sales tactics of various retailers. They’ll raise prices on items leading up to the holidays and then offer discounts on the increased prices. Uninformed shoppers may not even realize this is happening and think they’re getting a good deal. In fact, they are essentially paying full price.
I recommend using a tool like Karma to find pricing history for the fitness equipment you want. Camelcamelcamel is a great resource for products sold on Amazon.
Read customer reviews
In addition to checking the pricing history of the device you want, I recommend reading reviews – from multiple places if possible. Some companies hide negative reviews on their websites, so you won’t learn about common complaints about a specific item unless you check various sources.
Here at Breaking Muscle, we’re in the business of reviewing fitness products, and we don’t shy away from pointing out the pros and cons of the products we test. To help guide you in making the right decision for your needs, we’ve compiled several guides on the best home gym equipment:
Read the fine print
When you spend thousands of dollars on a large piece of exercise equipment, you want to make sure your money isn’t wasted if something goes wrong with it or you don’t like it. Read the following:
- Company return policy
- Is there a free trial
- Warranty period and warranty scope
- Can you provide financing for this project?
Frequently Asked Questions
Weights typically go on sale in January. In the past, we’ve seen discounts on barbells, dumbbells, kettlebells, and other weight training equipment from brands like Rogue, REP Fitness, and Titan Fitness.
During the New Year, you can find sales on a variety of fitness equipment, including dumbbells, barbells, kettlebells, squat racks, weight benches, treadmills, exercise bikes, and more. You should also be able to find discounts on smaller items like smartwatches, water bottles, yoga mats, and more.
In our experience, Black Friday (followed by Cyber Monday) is always the best time to buy fitness equipment. But brands also know that many people are making fitness resolutions for the New Year, which can be an ideal time to save money on treadmills, rowing machines, stationary bikes and other home fitness equipment.