The respected manufacturer raises the bar with a new range of equipment.
While it may be associated with producing top-notch squat racks and some of the best barbells in the industry, Eleiko isn’t resting on its laurels. On Monday, November 6, 2023, one of the longest-running strength equipment companies announced, has officially added a new product type to its proven product lineup: custom cable fitness stations.
“Expanding into cables is a natural step for Eleiko.” CEO Erik Blomberg said in a Nov. 6 press release. “From our free weights and free weights to functional cable training, our goal is to help individuals improve their performance in sport and life through thoughtfully designed, precision-crafted strength equipment.”
Since entering the field of strength training in 1957, Eleiko has become more than just a barbell manufacturer. With a wide range of fitness equipment including bumper plates, platforms, weight benches, dumbbells and kettlebells, as well as weightlifting equipment such as belts, straps and knee pads, the Sweden-based company is widely respected for producing high-quality products.
“Strength is the foundation of overall health and well-being, and our goal is to help create a premium strength training experience and inspire more people to train,” said Bloomberg.
Now, weightlifters around the world can add to their home gym equipment by customizing cable stations designed to fit their needs. Customers and customers also don’t have to worry about assembling the system separately. Eleiko not only offers a range of pre-built stations, but also provides direct design assistance through exclusive consultation calls with its representatives.
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For those who don’t want to go the custom route, pre-built options include:
- Detached
- Wall-mounted
- multifunctional
The Eleiko cable system features a knurled handle for optimal grip and features a steel frame, aluminum pulleys and fully protected weights to minimize potential injury. Designed for athletes and coaches, the one-to-one weight ratio on the stack allows the lifter to see the actual resistance exerted by the cable – a definite plus from a lifter’s perspective. Axis maintenance requires no lubrication.
Whether you’re looking to upgrade your existing cable machine or ready to completely expand your home gym setup, Eleiko’s latest innovation can help take your workouts to the next level. While free weight training has unique benefits, such as helping to build coordination and strength, cable stations allow muscles to maintain constant tension and be able to switch between different exercises more efficiently.
Given Eleiko’s reputation for making elite fitness equipment, one should be optimistic about its latest release. From lower chest flyes to seated rows, it’s all possible with rope-based workouts from a brand with nearly seven decades of design and production experience.
Featured Image: Eleiko Sport/YouTube